Identify the business you will launch: Name, purpose and the product, service or experience. What are the steps you will take to set up the business? How will you get the resources you need to launch? How will you raise capital? How will you reach you target customers? Where will the business launch? Why is that the best place? How will you manage the business once set-up is complete? How will you drive revenue, make a profit, and ensure that cash flow will meet monthly operating needs? When will the product launch? A particular day or month or as soon as possible? Why? How will you distribute your product, service or experience? Briefly explain the essential components needed for your business plan. How does each component help you determine the viability of your idea? What will your exit strategy be?